VegTO Veg Fest 2023
VegTO Fest made a post-covid return, encouraging Torontonians (particularly) young, and old to come celebrate veganism.
Our festival identity leans heavily on the new brand identity (also by Studio Millie) which grounds itself in the idea of positive action. We celebrate inky, playful illustrations that would feel at home on a protest board, and use proud but approachable typography to encourage participation. This festival uplifts action at the grassroots level, and lowers the financial bar for organisations to participate, and for attendees to enjoy (it’s free!)
Work
Branding
Merch Design
Illustration and Motion
Web Design
Role
Designer
Illustrator
VegTO, and VegTO Fest were branded with Studio Millie, under the creative direction of Cait Wharton, and with the collaboration of Jean Merrick and Tori English. Delightful illustrations in collaboration with Tori English. Hot dog image borrowed from VeganAndVeryHungry instagram feed.