Demetres ice cream pints
A long-loved Toronto dessert spot, diving into the freezer aisle with 19 ice cream flavours.
With a geometric, colourful and pattern-heavy brand, our challenge was to make these pints feel ‘Demetres’, but with a more premium, luxurious and specifically indulgent-looking spin. Demetres’ focus on ingredient-excellence lead us to painterly, still-life compositions of what was inside each pint to communicate the thought, purpose and flavor of each while remaining colourful and vibrant.
Work
Packaging
Art Direction
Role
Lead Designer
Art Director
The Demotes CPG line was created at Studio Millie under the Creative Direction of Cait Wharton, and with the creative collaboration of Jean Merrick. Photos belong to Demetres. HUGE thanks to Stephanie Molnàr for the scrumptious illustrations.