Stella Jean’s Ice Cream

Small-batch, hand-crafted ice cream with creative flair and unusual flavours in San Diego.

I came into this project right at the end of Stella’s brand refresh process, and helped bring it over the finish line by shaping the iconic ‘S’. I then got to work on their brand system, merch, environmental design/signage (for four of their new locations), ice cream pints and much , much more. I ensure their brand continues to feel positive, creative, joyful and a little weird (see monster hands incorporated from a local muralist, Lauren Asta, in San Diego).